SMALL BUSINESS TURNAROUND: Revitalize Your Enterprise

by Marc Kramer Small Business Turnaround

Small Business
$74.95
8 x 9 ", 346 pages, trade paper
Publication date: October 4, 2010


 

 

One day your business is growing and you feel as if you’re on top of the world. You believe that you understand your business and everything associated with it. Then the next day you find your sales have stopped growing, or perhaps even worse-- you’re concerned that you might not make payroll.

            Small Business Turnaround is a comprehensive operating manual that helps any small business identify and resolve the different and diverse issues needing to be addressed. Then it goes one step further, taking you through the steps to become even stronger and more profitable than you were before, providing insights from top professionals in legal, accounting, finance, human resources and other areas that have experience in handling distressed companies.

Business do not get into trouble overnight. There are numerous telltale signs that you should be aware of. Small Business Turnaround provides a list of such warning signs, such as:

  •               Employees arrive late and leave early
  •               The competition is out flashing you
  •               Sales and profits are stagnant or slipping

DEVELOPING A COMPREHENSIVE PLAN

Many great entrepreneurs never wrote a business plan until their company was on the brink of disaster. A good business plan allows everyone in the company to see the needs that must be satisfied and the hurdles that have to be crossed to attain the company’s goals. Small Business Turnaround shows you how to write a business plan, a marketing/sales plan, and an operating plan.

LETTING PEOPLE GO

When you run a Fortune 500 company it’s easy to let a thousand people go because they’re only numbers on a spreadsheet. You can change the formulas on your spreadsheet and suddently you’re profitable. Unfortunately in a small business you know the employees as people and are aware of their day-to-day struggles. Small Business Turnaround show you how to handle the most gut wrenching part of fixing an ailing business; the letting go of good people while still retaining a core group to keep the business alive.

 

PICKING QUALITY ADVISORS
Troubled companies need experienced legal advisors and accountants; people who know how to deal with angry bankers, vendors and taxing authorities. Small Business Turnaround shows you where to find these professionals and how to evaluate them.

GETTING VENDORS ON YOUR SIDE
Every business, at some point, goes through a period when they cannot pay their bills. Small Business Turnaround guides you through the difficult process of informing your vendors about your current situation. It guides you on how to handle the problems in order to return to profitability so your vendors work with you and not against you.

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Part of the BUSINESS TURNAROUND SERIES™


About the Author


Marc Kramer is a serial entrepreneur and president of Kramer Communications that provides Internet strategic marketing, sales and communications, business plan development, and content service strategy and project management. He is also a project faculty member at the University of Pennsylvania’s Wharton School of Business Global Consulting Practicum and a professional speaker and lectures on topics such as Internet marketing, marketing, sales networking, corporate entrepreneurship and turning around distressed companies.

Marc founded Prompt Payment, a financial services company, which provided funding to the suppliers of Fortune 1000 companies and was acquired by Leaf Financial. Marc is also the founder of ExpertSpeakers.net, which marketed business professionals to trade associations and corporations to speak to their members and employees and was acquired by SpeakerMatch. Marc is a former partner at USWeb, the world’s largest Internet consulting firm, prior to that was president of Mixed Media Works, and an interactive company that produced such web sites for Rosenbluth International and CoreStates Bank among others.

Before joining MMW, Marc started the Eastern Technology Council, the second largest business technology council in the U.S., with over 1,000 corporate members. He also launched and ran Technology Times, the second largest business technology newspaper in the U.S.; the Pennsylvania Technology Transfer Center; the Institute of Biotechnology and Advanced Molecular Medicine; the Penn State Technology Development Center and the Pennsylvania Private Investors Group, the country’s first formally organized investor angels network. Marc has also served as president/CEO of Business Philadelphia and Seven Arts, two large regional magazines.

Marc has received such awards as the Inc. Magazine Entrepreneur of the Year, American Electronics Association Spirit of America Award and was three years in a row named one of the Top Five Business Leaders Under Age 40 in Philadelphia region by the Philadelphia Jaycees and won the Small Business Journalist of the Year by the Center City Proprietors Association of Philadelphia in 2006.