RECENT DEALS

NON-FICTION/HEALTHCARE

March 30, 2011

Past President and Chairman of the Board of the American Academy of Family Physicians and Member of Men’s Health Magazine Advisory Panel, Ted Epperly, M.D.’s FRACTURED :  America’s Broken Health Care System and What We Must Do To Heal It, examines the dichotomy that has developed in America’s healthcare system and how it threatens the very existence of the Republic, with a prescriptive angle on what we can do about it, crafted from the point of view of a family physician with 30 years of experience who is training future physicians.  Enquiries to Rachel Trusheim at Sterling & Ross Publishers. Anticipated publication Winter 2012. (World rights).

WHARTON GRAD AND I-BANKER TO PEN WALL ST. PAGE-TURNER FOR STERLING & ROSS

RELEASE- December 24, 2010- New York, NY

New York publishing house Sterling & Ross has announced plans to publish AN UNHEDGED MAN, the Wall Street thriller authored by Michael Goodwin. Says Sterling & Ross Executive Editor Rachel Trusheim, "From our first meeting at the famed Grand Central Oyster Bar surrounded by Wall St. and Madison Ave power brokers, Mike's ability to set a scene and paint a picture was evident. We're delighted with the opportunity to bring Mike's timely and captivating book to market." 

AN UNHEDGED MAN follows Seth Farragut, a young hedge fund manager, as his drive to take over a bankrupt auto supplier leads to an indictment for insider trading. A “vulture” investor who excels at high-stakes trading of distressed companies’ securities, he makes decisions that all too easily cost others their jobs and create plenty of enemies. 

Under the influence of tough, attractive Lauren Hayward, he bets everything on the survival of a small Chicago manufacturing company that could, if he can rescue it, be his career-making score. But his quest spawns an attempted murder, suicide, and the prospect of years in prison. Meanwhile, in the background, Wall Street is in turmoil as the economy tumbles. 

AN UNHEDGED MAN explores themes that are all over today’s news: the economic distress that has ravaged America’s heartland, the growing divide between the Haves and Have-nots, the rule of capitalists over the shrinking blue collar work force, and  the stupendous wealth accumulation by a very few. Goodwin’s eye for detail brings the headlines to life.

“I wanted to write a novel that addresses the financial carnage of the past few years,” Goodwin says. “Although there have been several non-fiction accounts of these once-every-100-years events, I know of no fiction that has been published that weaves this period into the narrative.  A good novel can add flesh to the skeletal history, spice up what can sometimes seem like arcane high finance.  Readers of my novel will gain a true-to-life feel for what it means to be a hedge fund manager operating during these turbulent times.”

Goodwin is uniquely qualified to write a Great Recession novel.  He graduated Phi Beta Kappa from the University of Virginia with a degree in English Literature. He later obtained an MBA from the University of Pennsylvania’s Wharton School.  While working for an investment bank in New York, he somehow managed to also attend Columbia University’s MFA program in creative writing. His previous novel, JUNK, was published in 2003 and also had Wall Street as its backdrop.

Goodwin says that Sterling & Ross particularly impressed him with its keen sense of what’s relevant in today’s marketplace. “S&R knows the market, how to market and how to expeditiously get to market. I found the people there to be both nimble and focused.”

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		September 20, 2010- Reprinted from Publisher's Marketplace
		Non-fiction: Illustrated/Art		Anthony Santaularia's STUFF ON MY CAT, a fresh book of adorable household pets from a high profile website (stuffonmycat.com) under new ownership by Santaularia, to Drew Nederpelt at Sterling & Ross, in a nice deal, for publication in Spring 2011, by Sarah Dickman at the Nicholas Ellison (World English).

STERLING & ROSS PUBLISHERS SIGNS MULTI-MILLION COPY

NY TIMES BESTSELLING AUTHOR GARY NULL TO SEVEN BOOK DEAL

CONTACT: Julia Bodwell Sterling & Ross Publishers 212 244 2084 ext 113   julia@sterlingandross.com

August 15, 2010, New York, NY – New York publishing house Sterling & Ross has announced plans to publish or re-issue seven of NY Times bestselling author and America's leading expert on health and nutrition, Dr. Gary Null's groundbreaking and bestselling books in the fields of homeopathy, alternative medicine, natural healing, diet, self-help, and nutrition, including 7 STEPS TO PERFECT HEALTH, MIND POWER: How to Heal the Brain, HOW TO LIVE FOREVER, HOW TO BE A HEALTHY VEGETARIAN, GOURMET RAW & VEGAN RECIPES, NO MORE DIABETES, and KISS YOUR FAT GOODBYE.

Time magazine called Gary Null "The New Mr. Natural." My Generation magazine dubbed him one of the top health gurus in the United States. For over three decades, Gary Null has been one of the foremost advocates of alternative medicine and natural healing.

A multi award-winning journalist and New York Times best-selling author, Dr. Null has written over 70 books on nutrition, self-empowerment and public health issues, including his most recent, Power Aging. His syndicated public radio show, Natural Living with Gary Null, earned 21 Silver Microphone Awards and is the longest-running, continuously aired health program in America (27 years). Currently, The Gary Null Show can be heard on the Internet at www.PRNcomm.net from 12:00 noon to 1:00 pm ET. Null also broadcasts on Mondays, Tuesdays, and Wednesdays on WPFW (89.3 FM) from 3:00 pm to 4:00 pm EST in Washington D.C. In addition, he can be heard in Los Angeles on Something's Happening on KPFK (90.7 FM) from 12:00 am to 5:30 am PST. Dr. Null can also be heard on Sunday evenings on the Health Radio Network at 8:00 pm EST, broadcast over a growing national network of radio stations.

Gary Null holds a Ph.D. in human nutrition and public health science. He has been a consistent voice on how to live a longer, more vital life through work that embraces the body, mind and spirit. Gary believes that much of what our society accepts as inevitable markers of aging are actually manifestations of a preventable disease process. Gary's philosophy has influenced countless Americans to achieve a healthier, more fulfilling lifestyle. He is also the author of the New York Times bestsellers, Get Healthy Now! and The Encyclopedia of Natural Healing.

Gary Null has been featured in numerous publications, including The Daily News, Time, People, Fitness, Time Out, and Vegetarian Times. Throughout the years, he has garnered much recognition for his dedication, advocacy and in-depth coverage of vital health issues, receiving the Truth in Journalism Award for Investigative Reporting and The Human Rights Award from the Citizens Commission on Human Rights. His scholarly and academic papers have been published in such journals as The Townsend Letter for Doctors, The Journal of Orthomolecular Medicine, and The Journal of Applied Nutrition.

Gary Null lives in New York City and Florida.

Says Sterling & Ross publisher Drew Nederpelt, “We are absolutely thrilled to have teamed up with Gary Null and his team for what we know will be a powerful combination of grounbreaking publications and unequalled media exposure for a legend in the health and wellness arena.”

Sterling & Ross Publishers is a Manhattan based traditional publishing company that specializes in commercial non-fiction and fiction hardcover and paperback books. They are distributed to the trade by the largest independent book distributor, PGW/Perseus Books Group.

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STERLING & ROSS PUBLISHERS SIGNS ID THEFT EXPERT DENIS KELLY FOR GROUNDBREAKING BOOK TO PREVENT IDENTITY FROM BEING STOLEN

CONTACT: Julia Bodwell Sterling & Ross Publishers 212 244 2084 ext 113   julia@sterlingandross.com

August 30, 2010, New York, NY – New York publishing house Sterling & Ross has announced plans to publish IDCuffs CEO and Identity Ambassador Commission Chairman Denis G. Kelly’s new book THE OFFICIAL IDENTITY THEFT HANDBOOK: Your Identity Has Already Been Stolen, Find Out What You Can Do About It on December 7, 2010.
Says Sterling & Ross publisher Drew Nederpelt, “We jumped at the opportunity to work with Denis and his company because identity theft has elevated from a societal concern to an epidemic, and finally someone is tearing down the silos of misinformation to educate, protect and provide a voice for the innocent consumer.”

The book launch will coincide with the launch of Identity Ambassador, a company dedicated to educating and training consumers and professionals in the detection and prevention of identity theft.

In an October 2009 Gallup revealed that identity theft was the #1 concern among Americans.

THE OFFICIAL IDENTITY THEFT HANDBOOK aims to help alleviate the fears associated with identity theft through education and a unique, actionable plan for consumers to implement in their everyday lives. Included in the book are several controversial methods typically used only by ID theft experts that Kelly believes can be used by everyone in preventing the #1 crime fear for Americans today.

In searching for a partner, Kelly says there was only one choice: “S&R is a publisher that understands marketing and promotion is a pillar in the success of a book and not merely a building block. After conducting exhaustive due diligence, S&R emerged not only as the leader but as the only publisher that shared this belief and had the tangible proof to back it up.”

The book will also be used in the Identity Ambassador training programs to be rolled out nationally in December of 2010.

Denis G. Kelly is also the founder and CEO of IDCuffs which is an identity theft prevention and notification service launching simultaneously with Identity Ambassador.

Sterling & Ross Publishers is a Manhattan based traditional publishing company that specializes in commercial non-fiction and fiction hardcover and paperback books. They are distributed to the trade by the largest independent book distributor, PGW/Perseus Books Group.

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		May 21 , 2010- Reprinted from Publisher's Marketplace
		Non-fiction: Celebrity Bio		NY Post TV writer and columnist, and author of six celebrity bios, Michael Starr's SHATNER: The Amazing Trek of William Shatner, a biography about actor, singer and pitchman Shatner and his 60 years in the entertainment business, to Drew Nederpelt at Sterling & Ross, with Rachel Trusheim editing, (world).

		April 10 , 2010- Reprinted from Publisher's Marketplace
		Non-fiction: Business/Investing/Finance		Former CNN anchor and money maven Valerie Coleman Morris's MIND OVER MONEY MATTERS: How to Take Control of Your Money Before It Takes Control of You, counseling consumers that before they decide what to do with their money, they first understand how they feel about their money, to Drew Nederpelt at Sterling & Ross, for summer 2010 (World).